品牌资产及其测量中的概念解析

品牌资产(品牌权益)是近年来营销领域中研究的热点问题,然而对于其基本概念的曲解却阻碍了对这个重要问题的进一步研究。本文针对品牌资产涉及的几个概念(品牌资产、品牌权益、品牌价值)及其相互关系加以解释,并将主要的品牌资产的测量方法进行分类,目的是澄清人们对于品牌资产基本概念的模糊认识,为进一步深入研究指明方向。     

Early experiences of mentoring: Design and use of multimedia materials for teaching OR/MS

The MENTOR project, based at the University of Strathclyde, is producing multimedia computer based learning materials with the aim of improving both the effectiveness and the efficiency of teaching Operational Research/Management Science in higher education. The process of development has been carefully designed to encourage ownership of and commitment to the materials amongst lecturing staff in Universities, with the aim of ensuring widespread use. The paper outlines this process of development and design of materials. Experiences in introducing students to the use of these materials as an integrated part of a Management Science class are reported. Feedback from students has been very positive but also indicates the need for ongoing support and direction.     

一种基于闭排队网络的集装箱码头设备配置优化模型

将集装箱码头龙门吊装卸工艺抽象为闭排队网络模型,采用估算均值法计算了顾客到达和服务时间分布为一般情况的闭排队网络系统性能指标.仿真结果表明,闭排队网络模型计算结果可以为集装箱码头设备配置提供一定的决策支持.     

高宽课程一日常规本土化的“症状”分析

高宽课程一日常规是幼儿一天活动的顺序,因其支持幼儿的主动性发展顺应了各国教育改革的潮流而备受推崇。但其本土化在教育实践中出现了教师没能领悟到高宽课程理念的精髓、在实践中过于注重形式、本土化探索的积极性不高等方面的“症状”。本文从文化、园长、教师和家长四个方面对上述“症状”进行了“病源”分析。最后提出在移植高宽课程一日常规时应充分考虑到文化差异、强化对高宽课程的深入研究、加强师资培训,搭建师资培训平台、重视园长培训,提供宽松的教育环境、加强家园合作,获得家长支持等五条建议,以求“对症治疗”,使高宽课程一日常规为中国学前教育事业发展提供有益的借鉴。     

An Exploration of “Superb Competences” in College Teachers in the Context of U-Learning

Ubiquitous learning (U-learning), a potential shortcut for China to modernize its education, is treated in this discussion as a mentality and means for citizens in high-tech society to seek a lifelong education. Thus situated, this article presents an exploration of “superb competences”—material intelligence, internet thinking, and brain-related neuro knowledge—in college teachers outside their trained professional areas. It is believed that once the teachers are equipped with the material intelligence, internet thinking, and brain-related neuro knowledge, real U-learning practice is ensured and its rationale will be developed. Material intelligence and internet thinking are evolved from and closely related to technological development, and therefore constitute the essential requirements of U-learning in terms of technical and educational cognitive framework. A good knowledge of brain related neuroscience, the third competence, guarantees the scientific rooting of every element in the designing of U-leaning tasks, whose success resides in a serious respect of cognitive nature and rules of the brain. The building of such superb competences, as is argued at the end of the paper, relies on various supports, like policies and technological aids, from all levels of educational administration in the country as well as each individual teacher’s personal understanding and efforts.     

面向储能的光伏微网成本评价与对策研究

微电网是智能电网的重要组成部分,可以有效协调区域内的电力资源。为研究面向储能的光伏微网电力成本变化情况和优化对策,基于微网多主体结构构建微网电力成本均衡模型,以微网内分布式光伏供应及用户电力需求的统计数据为主要输入对象,并设置变量来区分不同情景下的分布式可再生能源发电量,建立以时间为自变量的微网分布式电力收益函数和用户购电成本函数,刻画微网电力资源调度的动态均衡变化。基于微网电力资源调度实例,发现微网在并网情景下的购电成本小于储能情景下的购电成本（C并=2 033.6元C储=2 633.6元）,且储能情景下购电成本的22.8%都来自储能设施的日折旧费,因此,加大科技研发和增强微网协同管理可以降低微网成本。     

Openness in adoption: Challenging the narrative of historical progress

One significant change in adoption practice that has occurred over the last four decades is the shift away from an expectation of confidentiality towards an expectation of openness in adoption. Openness is typically conceived in terms of the level of contact between adoptive and birth families following adoption or the extent to which adoption is openly discussed within the adoptive family. While these shifts in practice have generated controversy, they are largely supported by research evidence and have become a feature of contemporary adoptive family life. As a result, the narrative that has emerged in relation to openness in adoption is one of historical progress. In this paper, I argue that the lived reality of adoption is less straightforward than this narrative suggests. An analysis of the social and cultural context in which adoption operates suggests instead that the persistent feature of adoption throughout this historical period of increasing openness can be more accurately described as a state of enduring ambiguity regarding the nature of post‐adoption relationships. The paper highlights the potentially damaging consequences of overlooking this aspect of adoptive family life and comments on the role of policy in shaping openness in adoption.     

Residential Instability,Family Support,and Parent–Child Relationships Among Ethnically Diverse Urban Families

From a social disorganization standpoint, neighborhood residential instability potentially brings negative consequences to parent–child relationship qualities, but family social support and racial/ethnic identity may modify this association. Using data (n = 3,116) from the Project on Human Development in Chicago Neighborhoods, this study examines associations between neighborhood residential instability and parent–child warmth and conflict, whether family social support moderates associations between residential instability and parent–child relationships, and variation by race/ethnicity. Multilevel models reveal that residential instability undermines parent–child relationship qualities, particularly for non‐White individuals. Family support is a protective factor for families in less stable neighborhoods and specifically buffers the association between neighborhood residential instability and reduced parent–child warmth. Among Hispanics, family support mitigates the association between residential instability and heightened parent–child conflict. Findings highlight residential instability as a detriment to parent–child relationships; families in unstable neighborhoods may benefit from family social support.     

Maternal Discipline and Children's Adjustment: The Role of the Cultural and Situational Context

This study examined how the cultural and situational contexts can jointly shape the consequences of discipline strategies. Israeli mothers who grew up in Israel or in the Former Soviet Union (FSU) (overall N = 110) reported regarding their use of psychologically controlling and punitive discipline with their seven‐years‐old to 10‐years‐old children, and teachers reported regarding children's behavior problems. We assessed both mothers' overall general use of the discipline strategies, and their use of the same strategies following transgressions in the academic domain, an area which the two groups emphasize to differing degrees. Consistent with hypothesis, controlling discipline in academic situations had more positive consequences in the FSU group compared with the Israeli‐origin group. In contrast, and as predicted, cultural group was not a moderator of mothers' overall, general use of the same discipline strategies. The findings illustrate how taking the situation into account can inform examination of the moderating role of cultural group.